Top 5 Social Apps Performance in South Africa: Q1 2025

In the first quarter of 2025, the performance of the top 5 social apps in South Africa showcased significant trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, offers a comprehensive overview of these leading applications on a unified platform.

TikTok - Videos, Shop & LIVE experienced a notable increase in weekly downloads, peaking at around 605K in late March. The app's weekly revenue showed a peak of approximately $150K in early March, while weekly active users fluctuated but ended the quarter strong at 13.6M.

Facebook maintained steady weekly downloads, reaching up to 277K by the end of March. Revenue varied slightly but remained around $18K towards the quarter's end. Active users decreased slightly from 15M to around 14M.

Instagram saw a gradual increase in weekly downloads, culminating in 150K in late March. Revenue was relatively stable, peaking at $15K in late February. Weekly active users decreased slightly, ending at 7.6M.

Grindr - Gay Dating & Chat had consistent revenue, with notable peaks at $13K in late February. Downloads remained stable, with a slight peak of 4.1K in early January. Active users saw an increase, reaching 27K by the end of March.

Poppo Live- Live Stream demonstrated growth in weekly downloads, peaking at 6.8K in March. Revenue peaked at $4.3K in late March, and active users increased steadily, reaching 10.9K.

These insights from Sensor Tower provide a detailed look at the performance of these social apps, highlighting trends in the South African market for Q1 2025. For more in-depth analysis, visit Sensor Tower's platform.